As many of you will know from my last blog post, I am officially mobile, thanks to my trusty VW Campervan and I’ve decided to head south. I’ll be interviewing everyone and anyone along the way to find out if we really are losing touch with the outdoors, and if so, what we can do about it?
Before Christmas I took to the streets of Birmingham to quiz shoppers about their relationship with the great outdoors and discovered that accessibility, adventure and authentic experience where high on the priority list. There was also a feeling of concern for the younger generation and their relationship with nature in our ‘ever evolving technological society’. Click here to view Birmingham video.
Before heading to the South West and the Jurassic Coast I decided to hit the streets of Bristol for my brief. What is on Joe Public’s wish list? And can I (and the outdoors) deliver?
Here is a short video of my findings….
Interviewing people in Bristol was fantastic, people had so many ideas and what’s more everyone I spoke to genuinely believed that spending time in the outdoors was time well spent, yet there are still barriers.
– Sport / Fitness: Young guys spoke about the validity of sport in the outdoors yet one argued that the outdoors cannot compete with facilities supplied in a gym.
– Accessibility again; access for push chairs, transport, how easy is it to get around?
– ‘Entertainment…something to do…a place to hang out’ was the message from ‘the youth’.
So I have my work cut out for me.
I’m hoping to answer some of these questions over the next few weeks and I’d be interested in knowing what you think of my findings by commenting on the blog. Or why not get in touch if you have something you’d like to contribute on film? Don’t forget I’m in the South West area as we speak.